This afternoon I took the comforters off our children’s beds and drove them down to the laundromat for a much needed wash. Of my imaginary list of the top 10 places that could benefit from a wifi connection, laundromats are now number one! It is a place you are guaranteed to wait and the alternatives are poor. Today, all the younger people were texting on cell phones and the older people were watching Judge Joe Brown on a 24 inch television with some of the world’s worst reception.
I recognize that the average laundromat patron has less disposable income than the audience at Starbucks. I bet however, that a good percentage of the people I saw today own a laptop and could have made fairly productive time out of their wait if they had a connection to the internet. Even if they aren’t willing to pay extra for it, a good wifi signal could be a differentiating feature for any business where you have to wait around like that.
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